Red Bull Sync
Design outlet-specific POS material across many different assets based on custom briefs, completing each design within 2 hours and delivering over 45 unique briefs monthly.
Duration:
Ongoing
Scope:
POS Retainer Work
Overview:
Red Bull Sync is an internal division focused on hyper-targeted marketing materials for specific bars, restaurants, and venues. As the lead designer, I managed the full creative process, from interpreting briefs to delivering finalised artwork, ensuring each design was unique and aligned with the outlet’s identity. Culminating in 45+ Briefs a month.
The Process:
Working solo on tight deadlines, I interpreted each outlet-specific brief, designed the assets, and delivered ready-to-install visuals within a 24-hour window. Each rollout involved over 45 briefs across various formats, with creative spanning everything from lifestyle-led posters to custom print menus.
Outcome:
The rapid turnaround cycle ensured Red Bull remained fresh and hyper-relevant in over 45+ outlets per month. The designs reinforced brand visibility while being uniquely tailored to each venue, creating high engagement and increasing brand resonance in on-premise environments.
