Red Bull Kickoff
Design the 2025 Red Bull On Premise Kickoff Conference Identity emblem, including all event collateral and marketing material.
Duration:
3 Days
Scope:
Complete Event Design
Overview:
A bold visual identity was created to tie Cape Town’s landscapes with aeronautical themes, symbolizing liftoff. This was promoted internally to engage 300+ key Red Bull On Premise partners ahead of the Kickoff event.
The Process:
Using mood boards, sketches, and scenic references, the concept evolved through internal promotion. Email banners and visual teasers sparked curiosity and refined the emblem design across phases.
Outcome:
The internal rollout built strong momentum, engaging over 600 guests and contributing to an extremely successful event. The visual direction set a strong foundation for future storytelling.
