Dove Key Visuals
Design various key visual campaigns for Dove South Africa, aligned with POS objectives and conceptual brand storytelling.
Duration:
6 hours per key visual
Scope:
3 pages
Overview:
We developed high-impact key visuals for Dove to support point-of-sale campaigns across various retail environments. The creative direction blended product focus with emotive, beauty-centric design principles, staying consistent with Dove’s global brand language while pushing conceptual boundaries.
The Process:
Each visual began with composition planning and lighting tests in Blender, ensuring a strong 3D foundation. Texturing, retouching, and final aesthetic treatment were completed in Photoshop and Illustrator. Concepts were refined collaboratively with the client to align with evolving POS strategies and tone.
Outcome:
The final visuals delivered standout shelf presence while reinforcing Dove’s clean and inclusive identity. These visuals were successfully rolled out across multiple in-store activations, contributing to elevated brand visibility and enhanced consumer engagement at point-of-purchase. The campaign also served as a benchmark for future visual consistency.
